SÚPER FCK CANCR ROASTS x FIREFLIES WEST x CITY OF HOPE -  FUNDRAISER

In June 2001, five friends decided to cycle from London to Cannes in France. Their aim was to join fellow industry professionals at the Cannes Lions event but more importantly to celebrate and support a friend who was fighting leukaemia. From this humble beginning, the band of five has grown to many hundreds who have made the challenging ride across the Alps from Lake Geneva to Cannes in June each year. Each has committed to months of training and to raising as much money as they can to support charities fighting blood cancers.

On one fateful night the group was caught on Col de Turini facing a descent in pitch darkness. Without lights or support vehicles, they began their descent when an apparent miracle occurred: thousands of fireflies, which had been absorbing the sun’s heat on the tarmac, rose as one and escorted the riders safely down the mountain. The “Fireflies” were born that night and they went on to encapsulate their purpose further via their motto “For those who suffer we ride”.

Over the years the ride has expanded to all corners of the globe, from the west coast of America to the Antipodes. The suffering of the riders and their collective will to fight this insidious disease, by supporting research and patient care, inspires each offshoot ride.

2023 FIREFLIES WEST
15th ANNIVERSARY TOUR

AN SIX DAY RIDE IN CALIFORNIA IN AID OF CITY OF HOPE.

We are in full planning mode for this year’s ride and we have just finalized the dates and block booked the hotel rooms for over 45 riders and the volunteer support staff and invite those interested in riding to apply for saddles* early.

RAISING MONEY AND HOPE

As per usual, The Fireflies tour is a rider funded ride, meaning that the riders pay their way and the ride organisers volunteer their time which means that every cent of sponsorship goes directly towards cancer research via our long term partner and beneficiary The City of Hope.

HOW CAN YOU HELP?

CLICK HERE TO DONATE TO A RIDER

BUY A BAG OF COFFEE RIGHT HERE

CAFFEINATED - COLOMBIA - CAUCA AMUCC WOMEN’S COOPERATIVE - Fair Trade | Organic

Flavor Profile: Lemon, Almond, Cinnamon, Caramel, Dark Chocolate

Process: Grown in Volcanic Loam - Fully Washed and Dried in the Sun

Altitude: 1500- 1750 masl

OR

SWISS PROCESS DECAFFEINATED -MEXICO - CESMACH ROYAL SELECT - Fair Trade | Organic

Flavor Profile: Tangy, Dark Chocolate, Full-Bodied, Clean

Process: Fully washed and dried in the sun

Altitude: 900 – 1750 mas

Roasted by: KJELD - SÚPER COFFEE ROASTERS

Whole Beans- Net Weight 12oz (340g) Bags Available